Yamaha FZS 600 Fazer ... in gold! 

Ride safe, and look out for the Rainbow of Death!

^{There're only 3 kinds of people in the world, those who can count, and those that can't.}

^{Roses are red, Violets are Blue, I'm a schizophrenic ..... and so am I!}

^{Take pity on the man who invented the drawing board, when he screwed up, he had nothing to fall back on.}

^{Stuff everything, I've always got my bike.}

Its not the years of your life but the life in your years...or thanks to Black Dog, Its not the men in your life but the life in your men"....

www.yam-xt.com

1. The size of the overall bike market doesn't justify advertising spend of the kind necessary to get ads into the national mainstream media.  Selling a million Ford Focuses [1] generates more available income than a few thousand Kawasakis.

2. The target market is totally different.  Cars are almost "general expenditure" for many people.  To a lot of the population, they need a car, but they aren't that bothered which one.  The marketplace is highly competitive, and major national ad spend is necessary to keep your name in the public eye and your products rolling out of the showrooms.  The bike market is a lot more savvy, and purchasers are much more prepared to seek out the product they want - hence the specialist press - than to wait until the right offer comes along.  For the manufacturers, their promotional budget is better spent in getting journalists to ride and recommend the bikes to their readers, than to place large speculative ads in the mainstream media.

You're right, though.  Just about the only bike ads I have ever seen in the national press are on the same page as Kevin Ash's column in the Saturday Daily Telegraph.

--

2003 ST1300 Pan Euro
1995 Yam XT600E
http://goingfastgettingnowhere.blogspot.com/

Good points BD, I always though it was something to do with the general public not wanting one. They have no idea what they're missing!!

Yamaha FZS 600 Fazer ... in gold! 

Ride safe, and look out for the Rainbow of Death!

^{There're only 3 kinds of people in the world, those who can count, and those that can't.}

^{Roses are red, Violets are Blue, I'm a schizophrenic ..... and so am I!}

^{Take pity on the man who invented the drawing board, when he screwed up, he had nothing to fall back on.}

^{Stuff everything, I've always got my bike.}